Google indexing, explained properly

Guides written from data, not from repeating what everyone else writes. We monitor the real index status of about 15,000 URLs across 16 production sites every day — these posts are what that data taught us.

August 18, 2026 · 10 min

"Discovered — currently not indexed": why Google knows your page and never comes

Google found the URL and never fetched it. That means the content is not being judged — the queue is. Why rewriting the page is wasted effort here, and what actually moves it, with numbers from 12 sites.

August 13, 2026 · 9 min

"Crawled — currently not indexed": what it really means and how to fix it

Google read the page and decided the index doesn't need it. Why it isn't a technical error, the real causes ranked, and the fixes that work — plus the ones that waste your time.

More: Case study: 0 → 98.6% indexed in 5 months · IndexFixer vs CrawlWP vs DIY · Setup guide